Carve Designs seeks balanced approach to holiday promotions

Apparel retailer Carve Designs is trying to find a balance this holiday shopping season, selling items at full price, while also offering promotions during a suitable (and limited) window and “protecting” key inventory.

Megan Porteous, chief revenue officer, Carve Designs | Image credit: Carve Designs

Megan Porteous, chief revenue officer, Carve Designs | Image credit: Carve Designs

The Cyber 5 — or the period from Thanksgiving through Cyber Monday, also called Cyber Week — has become cyber month, said Megan Porteous, chief revenue officer at Carve Designs. She was previously the brand’s vice president of ecommerce and performance marketing. The retailer primarily sells sustainable apparel. It says 99% of its apparel products come from sustainable materials, including all of its swim collection. Additionally, it says all the cotton it uses is organic.

Carve Designs first participated in Cyber 5 promotions in 2023. Last year, it launched a gift-finder quiz and introduced a gift-with-purchase incentive.

“We’re still figuring out what makes the most sense for us as far as how heavy to participate,” Porteous told Digital Commerce 360. “It’s certainly something we saw tremendous results from last year. The whole fall selling season has completely changed because of it.”

Carve Designs seeks balanced approach to holiday promotions

Related Posts

Mary Beth Laughton to Become REI Co-op’s Next President & CEO

REI Co-op president & CEO, Eric Artz, today announced that he will retire in March as CEO, marking a new chapter in the co-op's 87-year history. Mary Beth Laughton, a former REI Board Director and seasoned retail leader, will join REI as president on February 3, 2025, before assuming full CEO responsibilities on March 31.  Laughton has held leadership roles at Nike, Athleta, and Sephora. Her experience and personal passion balance strategic vision for the future of retail, innovation and operational rigor, love for the outdoors, and appreciation for the co-op's unique culture. She has also held board roles with Impossible Foods and Instacart. During the planned handover period, Mary Beth will be out on the road and in stores and distribution centers, building connections with employees, partners and community members. 

S&P Global Revenue Increased 13% in the First Quarter with Growth Across All Four Divisions

S&P Global reported first quarter 2021 results with revenue of $2,016 million, an increase of 13% compared to the same period last year. Net income increased 18% to $755 million and diluted earnings per share increased 19% to $3.12 primarily due to revenue growth in every segment and productivity programs and lower T&E across the Company. "Since the beginning of the pandemic, the essential nature of our products has demonstrated the resiliency of our business model. As the global economy recovers, we continue to launch innovative new products to help our customers with the ratings, benchmarks, data, and insights they need to navigate the changing markets," said Douglas L. Peterson, President and Chief Executive Officer of S&P Global. "As to the pending merger with IHS Markit, the shareholders of both companies overwhelmingly approved the transaction and we continue to work with global regulators in anticipation of closing the merger in the second half of 2021."

BMI Releases Industry Barometer Survey Results for March 2023

The Book Manufacturers’ Institute (BMI) released the March results for its monthly survey on capacity and lead times for soft cover and hard cover books. This month’s survey also featured an update to the questions, factoring in both digital and offset printing methods. In looking at digital printing, the average hard cover capacity rose to 65%, up from 59%. Lead time for digital hard cover books dropped from 21 days to 17 days. Digital soft cover books are running at 67% capacity and 15 days lead time. Both of those numbers are similar to February numbers. According to responses regarding offset printing, hard cover manufacturers are running at 66% of their capacity, which is 10% less than last month. Lead times are slightly down from 40 days to 37. The average soft cover offset capacity usage is down to 78% from 82%. Offset soft cover lead time is up from 27 days to 35 days, reversing a trend of dropping times.
Back To Top
×Close search
Search