In a surprise move following a series of consecutive downgrades, Brian Wieser has boosted the outlook for U.S. ad-spending growth this year to 6.0%. That’s nearly double the percent change he forecast in March when he downgraded his outlook for the second time following his original 2025 benchmark of 5.3% growth in September 2024.
Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025 06/04/2025
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Mattel’s goal is to keep prices as low as possible, according to executives.
“We’re committed to the uninterrupted supply for a wide range of high-quality products and providing the right balance of price and value for our customers,” said Ruh, who joined the company roughly two months ago.
With nearly 80% of toys imported to the U.S. coming from China, the category could prove to be especially vulnerable to the impact of tariffs. That is on top of a consumer base that is already stating prices will impact their purchasing behaviors during the back-to-school season, per an ICSC report.
However, CEO Ynon Kreiz doesn’t see consumers as any more price sensitive compared to a year ago, as the company has been working “very closely with our retail partners when we consider pricing” headed into the second half of the year and the holiday season.
The company expects the total tariff exposure for this year before any mitigating actions to be under $100 million. Mattel last quarter forecast a $270 million impact from tariffs.
Google Ads will implement a data-retention policy on November 13 that limits historical data access to 11 years. Data-retention policies have become a major point of contention between advertisers and the platforms they do business with. The industry trend toward shorter data cycles certainly played a role in Google’s decision as privacy concerns have mounted and global industry trials have increased.
Both Digital Commerce 360 and the National Retail Federation use 2024 sales as a starting point in their criteria for determining the top 10 U.S. retailers in 2025.
Determining who the top 10 U.S. retailers are in 2025 depends on the criteria being used to compare them.
After all, retailers sell in different ways through different channels. However, looking at retailers who rank based on annual global ecommerce sales, as well as by total domestic retail sales, shows just how vital online sales are to some of the industry’s most recognizable brands.