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Sealed Air has invested $9 million in a solar farm that is now powering its Madera, California manufacturing facility. The solar panels, which sit on 11 acres of company-owned land adjacent to the facility, are expected to help reduce energy spend at this site by $1 million annually. The 265,000 square foot plant, which manufactures BUBBLE WRAP® brand original cushioning, SEALED AIR® brand Korrvu® retention and suspension packaging, mailers, and other solutions, will have 98% of its electricity powered by the solar field. Over the course of the first year, the solar project will help avoid 4,982 metric tons of carbon dioxide and 72,172 metric tons of carbon dioxide over 15 years, which is equivalent to: *Greenhouse gas emissions from more than 15,000 passenger vehicles driven for one year *The carbon dioxide emission from annual electricity use for more than 14,000 homes *Carbon sequestered by nearly 1,200,000 tree seedlings grown over the course of a decade
According to a recent “nudge” campaign by the Canada Revenue Agency (CRA), marketing messages touting the environmental benefits of going paperless are falling on deaf ears. The results of the CRA campaign show that such green claims have little impact on the consumer’s choice for switching from paper to online options. In the CRA campaign, tax payers were encouraged to file online and eliminate paper filing. A nudge campaign involves using soft messages to “nudge” the audience to make desired choices. In this case, the campaign used different messages ranging from no specific environmental messaging to strong environmental messaging – including a promise to plant a tree when switching to online filing. The results show that environmental messaging was no more effective than generic messaging, with the nudge campaign having a negligible impact of about 1% increase in online filing. Click Read More below for additional information.
The forest industry reports on its environmental impact annually. The pulp and paper industry's environmental statistics illustrate how environmental impacts have developed over the years. For the forest industry, material efficiency and the comprehensive utilisation of raw materials are routine. The volume of pulp and paper industry waste that ends up at landfill continued to decline in 2016. Last year, the volume of landfill waste dropped by 11 per cent compared to 2015. Over the past five years, the volume of landfill waste has been halved. Approximately 95 per cent of production side streams are further refined via industrial symbioses into fertiliser products, or are used in earthworks or in the production of renewable energy. Click Read More below for more of the story.