Climate-smart packaging: Industry scales circularity through design and innovation

Climate-smart packaging innovation is advancing through circular design, the increased use of recycled and renewable materials, and improved recyclability across the value chain.

  • We speak to experts at Graphic Packaging International, PakTech, and UPM Adhesive Materials, to explore the drivers behind more environmentally sustainable packaging. We discuss how effective design, regulatory pressure, and rising consumer demand drive carbon-reduced solutions while maintaining functionality. 

Design plays a pivotal role in minimizing packaging’s environmental impact and maximizing its compatibility within a circular economy, according to Michelle Fitzpatrick, vice president and chief sustainability officer at Graphic Packaging International. “Up to 80% or more of a product’s environmental impact is determined by decisions made during its design phase.”

Climate-smart packaging: Industry scales circularity through design and innovation

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