Costco turns to GrowthLoop to build audience for its retail media network

Costco Wholesale Corporation will use the GrowthLoop Compound Marketing Engine to develop audience efforts for Costco’s retail media network, the technology vendor announced on Aug. 21.

GrowthLoop calls its solution an “agentic AI platform,” listing capabilities such as proposing audiences and journeys, activating campaigns across channels and performing data analysis for the purpose of optimizing campaigns. Agentic artificial intelligence generally refers to software that can use AI to execute tasks autonomously on behalf of users. In this case, the users will be Costco’s retail media team. For Costco, those capabilities can impact how it segments audiences and leverages the first-party member data that it uses to target advertising through its retail media network.

Costco is No. 7 in the Top 2000 Database. The database is Digital Commerce 360’s ranking of the largest online retailers in North America by their annual ecommerce sales. It’s also the fourth-largest Mass Merchant in the database. Digital Commerce 360 projects that Costco’s total online sales in 2025 will reach $18.87 billion.

Costco turns to GrowthLoop to build retail media network audience

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