Google visualizes new way to digitally connect retailers and consumers
Google is leveraging the increasingly visual nature of search for e-commerce. The online platform is piloting a program that enables consumers to directly make purchases from the results of image searches. Known as shoppable ads on Google Images, the service builds upon Google’s existing shopping ads on Google Images, which allows retailers to display their products at the top of consumer image searches. Citing a figure that 50% of online shoppers said images of the product inspired them to purchase and are increasingly are turning to Google Images, Google is enabling retailers to highlight multiple products available for sale within their sponsored ad among Google Images results. Click Read More below for additional detail.