Crown Strives To Increase Global Beverage Can Recycling Rates With Ambitious New Goals

Aligned with its Twentyby30 program objectives to improve the circular economy, Crown Holdings, Inc. (NYSE: CCK) (Crown) ( has announced its commitment to work with industry partners to achieve ambitious new global recycling rates goals for aluminum beverage cans. Designed to be completed by 2030, the targets focus on the inherent recyclability of metal to advance Crown’s sustainability efforts and commitments to foster a more responsible industry.

The new targets are connected to individual regions where Crown maintains operations and include:

In the Americas:
United States: Lifting the current 45% average to achieve ambitious milestones of 70% by 2030, 80% by 2040 and 90% by 2050.
Mexico: Maintaining >90% through 2030 and working with industry partners to establish country-wide recycling rates.
Brazil: Maintaining >97% through 2030.

In Europe, the Middle East and Africa (EMEA): Reaching 80% in the countries in which we operate by working with industry partners.

In Asia Pacific: Establishing country-wide 2030 recycling rates in the three major markets in which we operate (Cambodia, Thailand and Vietnam) by the end of 2025.

Today, aluminum cans stand as the only beverage packaging format capable of a 60-day turnaround from point of consumption to appearing back on the shelf. Metal is also an infinitely recyclable, permanent material that never loses its properties, helping to minimize resource consumption and waste.

To raise recycling rates for aluminum cans, Crown will work in tandem with industry partners to help support improvements to public and private recycling access, encourage consumer education on the importance of recycling used beverage cans (UBCs), help fund can capture technologies to improve recycling center sorting processes and support impactful recycling policies. To date, Crown has already made significant strides in these areas, including helping to fund five grants awarded to facilities in the United States—a contribution that will result in an additional 71 million UBCs being recycled annually.
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