In this article, Sean Smyth – Print Consultant with Smithers Pira examines the results of a new report that looks at the growth of Digital Print for Packaging to 2022. This report breaks down the projected growth by packaging application, and shows some surprising results.
In 2016 Smithers Pira published the latest version of what has proved to be a well-received report: “The Future of Digital Print for Packaging to 2022”. It looks at the trends, drivers, applications and new technology that is shaping the future production landscape of packaging and labels, with forecasts of the market development over the next five years. These years will see major changes as digital production goes mainstream that will make many brands and retailers look at packaging in new ways, making converters do different things as new supply chains develop.
In 2017 digitally printed labels and packaging add up to an overall $13.2 billion market globally. The label sector was the early adopter and is pretty mature in most regions. There is very strong growth in corrugated as very high performance single pass presses capable of tens of millions of square meters of output annually are snapped up by converters, cartons, flexible packaging and direct-to-shape, with developments in metal printing. In 2022 the sector will grow to be worth $23.2 billion after five healthy years of growth averaging 11.2% in value terms. Tonnage grows at an average CAGR of 28.1%, as cartons and the corrugated packaging comes on stream. So, no wonder you are reading the article – hopefully considering how your organization can take advantage of this growth. You are not alone.
The $13.2 billion is big, but digital packaging is only 3.33% of printed packaging and perhaps a little over 2.0% of all packaging (as there is so much non-printed). In terms of printed area the equivalent of 163 billion A4 prints is just 1.72% of the total, while the 1.7 million tons of products represents just under 1.03% of all packaging. By 2022 the $23.2 billion digital packaging sector will account for nearly 5.3% of packaging by value, the 334 billion A4 prints will be some 3.2% of the print area output while almost six million tons is also 3.2% of the total. So even after five years of very strong growth digital will still be a tiny minority – hardly the major disruption predicted by some. But it is a significant base that will set the stage for major changes in supply chains, and even the functions of packaging which are developing.
Growth is forecast in different applications and different regions at varying rates as shown in the figure, led by the small flexible packaging, metal and rigid plastics while corrugated, cartons and labels are the drivers of real volume growth.
Five-year growth rates in the value of digital packaging sectors from 2012 to 2022. Source: Smithers Pira
As more converters get involved and make investments they will find out how the technologies can be used to benefit their customers. There will be new campaigns and these will be copied, and converters will provide new services and response to their customers which will allow significant supply chain efficiencies, some of which are not clear in early 2017, but will open up over the next years to better suit the final packaging consumers. Satisfying buyers is the goal for all parties.
The digital packaging sector is maturing. Around 2010 the big question for brands and converters was: “What can the technology do?”, and what should it do. After seven years of concentrated development the question has changed to: “Where is the application value?” as all parties across the supply chains realize that using digital printing can help make them money. This is the case for brands/retailers (and their agencies including design), as well as for packaging and label converters, some of whom are really prospering. It is also true for the equipment/consumable suppliers as well, although not all have succeeded.
Drupa 2016 saw a real step-change in the quality and performance of digital printing, from established suppliers and newcomers into the digital arena who are experienced in packaging. HP is the market leader with thousands of Indigo presses producing very high-quality labels, cartons and flexible packaging while its inkjet monster presses are making inroads into corrugated. But HP is by no means alone as others push their quality, productivity and improve their cost of production position. There are important breakthroughs in new substrates and surface treatments, in finishing where digital methods are also making progress, and most importantly in workflow improvements.
The print and paper advocacy group, Two Sides, are excited to announce its newest member, award winning printer, Hampton Printing. Hampton Printing use a creative approach and deliver efficiency which is underpinned with the best technology, innovation and support. They push boundaries to make visual differences, challenging themselves to be the best in print. “Hampton is delighted to become a member. We look forward to working with Two Sides to promote the sustainable story of print and paper and enhance our own sustainability story,” says Managing Director, Mike Malpas. When it comes to communication, whether it is electronic or traditional mediums, consumers must be informed about the environmental impact of those activities.
Q4 2023 *Revenue of $1.77 billion, down 9.1 percent year-over-year or down 10.6 percent in constant currency. *GAAP net loss of $(58) million, down $179 million, year-over-year, respectively. This quarter includes an after-tax Restructuring and related costs, net charge of $78 million, related to the recently announced workforce reduction. *Operating cash flow of $389 million, up $203 million year-over-year. FY 2023 *Revenue of $6.89 billion, down 3.1 percent year-over-year, or down 3.3 percent in constant currency. *GAAP net income of $1 million, up $323 million, year-over-year, respectively. 2023 includes a Q4 after-tax Restructuring and related costs, net charge of $78 million, related to the recently announced workforce reduction. 2022 includes an after-tax non-cash goodwill impairment charge of $395 million. *Operating cash flow of $686 million, up $527 million year-over-year.
Etimark, a label and package printer based in Switzerland, has made the switch from mercury to UV LED curing for its presses after adopting Flint Group’s EkoCure® Dual Cure ink range. Etimark, known for its customised package printing solutions, made a milestone decision to start using LED curing ink after realising how it could increase print speed, process security, and sustainability while reducing maintenance requirements. Since installing its first LED press in 2020, the international specialist in customised packaging printing transitioned all its production to the EkoCure® Dual Cure ink system in just one year and is now reaping the benefits of this innovative technology. Etimark’s transition to using EkoCure® Dual Cure ink across its LED presses is detailed in a new video that can be found with this link: https://bit.ly/3F126tx