In this article, Sean Smyth – Print Consultant with Smithers Pira examines the results of a new report that looks at the growth of Digital Print for Packaging to 2022. This report breaks down the projected growth by packaging application, and shows some surprising results.
In 2016 Smithers Pira published the latest version of what has proved to be a well-received report: “The Future of Digital Print for Packaging to 2022”. It looks at the trends, drivers, applications and new technology that is shaping the future production landscape of packaging and labels, with forecasts of the market development over the next five years. These years will see major changes as digital production goes mainstream that will make many brands and retailers look at packaging in new ways, making converters do different things as new supply chains develop.
In 2017 digitally printed labels and packaging add up to an overall $13.2 billion market globally. The label sector was the early adopter and is pretty mature in most regions. There is very strong growth in corrugated as very high performance single pass presses capable of tens of millions of square meters of output annually are snapped up by converters, cartons, flexible packaging and direct-to-shape, with developments in metal printing. In 2022 the sector will grow to be worth $23.2 billion after five healthy years of growth averaging 11.2% in value terms. Tonnage grows at an average CAGR of 28.1%, as cartons and the corrugated packaging comes on stream. So, no wonder you are reading the article – hopefully considering how your organization can take advantage of this growth. You are not alone.
The $13.2 billion is big, but digital packaging is only 3.33% of printed packaging and perhaps a little over 2.0% of all packaging (as there is so much non-printed). In terms of printed area the equivalent of 163 billion A4 prints is just 1.72% of the total, while the 1.7 million tons of products represents just under 1.03% of all packaging. By 2022 the $23.2 billion digital packaging sector will account for nearly 5.3% of packaging by value, the 334 billion A4 prints will be some 3.2% of the print area output while almost six million tons is also 3.2% of the total. So even after five years of very strong growth digital will still be a tiny minority – hardly the major disruption predicted by some. But it is a significant base that will set the stage for major changes in supply chains, and even the functions of packaging which are developing.
Growth is forecast in different applications and different regions at varying rates as shown in the figure, led by the small flexible packaging, metal and rigid plastics while corrugated, cartons and labels are the drivers of real volume growth.
Five-year growth rates in the value of digital packaging sectors from 2012 to 2022. Source: Smithers Pira
As more converters get involved and make investments they will find out how the technologies can be used to benefit their customers. There will be new campaigns and these will be copied, and converters will provide new services and response to their customers which will allow significant supply chain efficiencies, some of which are not clear in early 2017, but will open up over the next years to better suit the final packaging consumers. Satisfying buyers is the goal for all parties.
The digital packaging sector is maturing. Around 2010 the big question for brands and converters was: “What can the technology do?”, and what should it do. After seven years of concentrated development the question has changed to: “Where is the application value?” as all parties across the supply chains realize that using digital printing can help make them money. This is the case for brands/retailers (and their agencies including design), as well as for packaging and label converters, some of whom are really prospering. It is also true for the equipment/consumable suppliers as well, although not all have succeeded.
Drupa 2016 saw a real step-change in the quality and performance of digital printing, from established suppliers and newcomers into the digital arena who are experienced in packaging. HP is the market leader with thousands of Indigo presses producing very high-quality labels, cartons and flexible packaging while its inkjet monster presses are making inroads into corrugated. But HP is by no means alone as others push their quality, productivity and improve their cost of production position. There are important breakthroughs in new substrates and surface treatments, in finishing where digital methods are also making progress, and most importantly in workflow improvements.
The Sustainable Green Printing Partnership (SGP) announced Christopher Rose of Shutterfly and Blake Pace of Primex Plastics as the first Sustainability Champions. The SGP Sustainability Champion program recognizes SGP Community Members for outstanding efforts in making the environment a better place to work and live. An SGP Sustainability Champion is committed to positive change, shows passion through leadership, and exemplifies environmental stewardship and activism. Champions look beyond immediate, short-term goals and are committed to making an impact in a larger context. Chris Rose of Shutterfly was nominated by several people, recognizing his work in achieving SGP certification for its Fort Mill, SC facility. “Chris Rose took up the cause for sustainability almost two years ago. He was excited about the challenge of receiving SGP certification, knowing it would take considerable time and effort,” said John C. Hindman, Senior Manager for Environmental Health & Safety at Shutterfly. Blake Pace is the general manager of the Primex Plastics Reedsburg, WI facility. “Blake is a firm believer in responsible manufacturing. Along with renewable energy usage, environmental efforts emphasize energy and efficiency audits, reuse and rework of pallet and packaging materials and proactive freight considerations,” said Teri Benning, Primex Plastics in her nomination submission of Blake.
We are proud to share that Royle Printing has once again been recognized for excellence in print, earning multiple awards in the 2025 Graphics Excellence Awards (GEA), hosted by the Great Lakes Graphics Association (GLGA). This prestigious competition celebrates outstanding achievement in the printing industry, and we are honored to be named among the best. This year, Royle Printing received one (1) Best of Category Award, two (2) Best of Division Awards, and three (3) Awards of Excellence, further solidifying our reputation for quality, craftsmanship, and innovation. Best of Category Award - Kohler 2025 Lookbook; Best of Division Awards - American Society of Landscape Architecture Magazine, Kohler 2025 Lookbook; Awards of Excellence - Goodguys 2025 Calendar, Free People 2024 Gift Guide, The Carthaginian Summer. 2024 Edition
Under Adam’s leadership, SPC has grown into an industry leader with over 400 employees working with many of today’s most respected brands. The SPC family could not be more proud of this recognition. Adam joins his father Paul LeFebvre as only the second father-son inductees in the history of the award!