Already a sterling presence in the industry, Tidewater Direct added more luster to its reputation with the recent installation of a Truepress Jet520HD high-definition inkjet press featuring Screen’s new Truepress Ink SC wide gamut inks. “We purchased the 520HD after researching for over a year” explained Executive Vice President Geoff Eisenberg from company headquarters in Centreville, Maryland where the press was installed. “The demonstrated quality and versatility of the new SC ink on the 520HD tipped the scale that encouraged us to make the most substantial single investment I have overseen,” he said. “The Truepress 520 HD and SC ink technology allows us to print on commodity stocks we already use, bypassing the need for pretreated inkjet stocks. That’s a tremendous advantage in paper savings, making it cost effective for us,” Eisenberg said. “This is the first time we were able to achieve a cost effective analysis on an inkjet press that fit into our workflow.” click Read More below for additional detail
Commercial printers are well aware of the benefits of offering package printing, and are taking action to add it to their service offerings. Many factors are removing entry barriers and accelerating commercial printers’ migration into packaging. Ongoing progress in technology innovation, digital printing, early adopter successes, process simplification, customer demands, and fierce competition are all forces enticing and enabling commercial printers to offer labels and other types of packaging.
Labels, folding cartons, corrugated containers, and flexible packaging are all print applications typically in high demand and cannot be easily replaced by digital media. A recent NAPCO Research survey of brand owners reveals packaging is a growth opportunity. More than half of brand owners participating in the survey report increasing use of labels, folding cartons, corrugated packaging, and flexible packaging (Figure 1). While this survey was conducted prior to the COVID-19 pandemic, NAPCO Research’s ongoing 2020 print provider surveys tracking business conditions indicate packaging has been a resilient application.
more at source: https://www.piworld.com/article/digital-printing-lowers-barriers-to-pursue-the-packaging-market/