Direct Mail Still Delivers

Following a sluggish trend, shopper activity remained subdued in April. Although demand for apparel remained robust, other sectors experienced declines compared to the previous year. Despite economic challenges such as inflation, consumer engagement persists, contributing to our optimistic outlook for 2024. While the economy is expected to slow in the upcoming months, steady growth is still anticipated throughout the year. The National Retail Federation predicts retail sales will increase 2.5% to 3.5% in 2024, signaling a return to pre-pandemic growth levels. Monitoring this trend closely, especially as we transition into Q2, will be crucial.

Join PhillyDMA on Wednesday, July 29th for “Innovative Direct Mail: How to Drive Open Rates with Compelling Envelopes!" The PhillyDMA is proud to host Jim King - VP of Sales, Strategic Accounts at Cenveo - to discuss the latest envelope treatments used to increase package opening rates. Direct marketers who want to drive response will not want to miss out on the educational content and the lively networking! We will see you there. Tickets: $5.00 PDMA Member $10.00 Non-PDMA Member register at: https://phillydma.starchapter.com/meet-reg1.php?id=5

After several years dominated by pandemics and remote work, it should come as no surprise to anyone that digital fatigue is starting to set in. Microsoft released a study earlier this year reporting that Teams — the digital meeting platform many businesses have turned to as a replacement for in-person meetings — has seen an increase of 252% in weekly meeting times since February 2020. Digital marketing is just getting lost in the crowd right now, with consumers pulling away from connecting with brands on yet another platform that requires the use of a screen. This is a great time to put direct mail back on the minds of customers struggling to stay relevant in this day and age, and the numbers support it. According to the Direct Mail Advertising Global Market Report 2022, the average response rate of the direct mail is around 2.7% to 4.4%, while the email has around 0.6%.