This year at our annual Integrated Marketing Summit, I taught a workshop discussing the ways retailers should incorporate segmentation to boost topline sales and increase bottom-line profits. Segmentation and relevancy would also help to counteract the continued decline in open and click-through rates as indicated in our annual benchmark report below. As the volume of emails continues to rise year over year, key customer conversions percentages continue to suffer as a result, but revenue continues to climb. The paradox of email marketing is that by adopting a “one-size-fits-all” approach of sending mass emails typically results in a “one-size-fits-none” outcome, despite revenue remaining strong. I would argue that brand engagement (and enjoyment), even though stable, will continue to decline without segmentation and personalization. The average person receives approximately 75 emails each day with competition in the inbox. It’s no longer enough to send emails for the sole purpose of keeping in touch. Click Read More below for additional information.
It’s the most responsive marketing channel. It reaches people at home and makes them feel good. Direct Mail still delivers. Learn how direct mail is driving results and how to apply it to your everyday marketing strategies through direct mail retargeting.
see great information at: https://www.navistone.com/blog/direct-mail-still-delivers
Take a quick look at a video clip from a session at the recent NEMOA conference in Boston. I was asked to weigh in on my thoughts on print. This was my response…https://www.jschmid.com/blog/what-is-this-cool-new-technology-called-print/
A serious and unprecedented pandemic calls for calm, reason, and realism. As leaders, it’s essential to remember that engaging in contingency planning and caring for our clients and employees should be our top priority. As global events continue to unfold, we felt it essential to gather our thought leaders together to guide and advise appropriate next steps in strategy and tactics for clients as they, in turn, engage their customers. Before the pandemic reached a declaration of emergency, many clients were reporting records results amid record-low unemployment. A general sense of economic optimism, however fleeting, was felt by the American consumer. Throughout many challenges over the years, there is a remarkable resiliency to the American consumer. One testament to that resiliency is that the American consumer generally doesn’t stop shopping; they just shop differently. Roughly translated, that usually means less frequently and more strategically. In countless boardrooms around the world, company leadership is uniformly asking, “How can we hold or reduce expenses while riding out the next several weeks?” Such conversations are deeply critical in determining where to focus precious resources, to the most effective channels, while garnering maximum effect. As we engage with clients in thoughtful discussions and proactive decision-making, a few common threads are emerging. While the current environment requires a high degree of flexibility and adaptability, especially considering your industry vertical, there are some key observations and lessons learned we’d like to share with you: click read more below for the guidance