As U.S. consumers become increasingly aware of the environmental impact of their packaging choices, a majority believe paper-based packaging is better for the environment, according to the results of Two Sides North America’s 2020 U.S. Packaging Preferences Survey. The survey, which was conducted by independent consumer research company Toluna, sought to understand consumer preferences, perceptions and attitudes toward various types of packaging. Respondents were asked to rank their preferred packaging materials (paper/cardboard, glass, metal and plastic) based on 15 environmental, practical and visual/tactile attributes. Overall, paper/cardboard packaging ranked highest on 11 of the 15 attributes, with 66% of respondents saying paper/cardboard packaging is better for the environment. Consumers also ranked paper/cardboard packaging highest on other environmental attributes, including being home compostable (69%) and easier to recycle (51%). Glass packaging ranked highest among consumers on three practical and tactile/visual attributes, including being reusable (36%), having a preferred look and feel (32%) and providing better protection (29%). Nearly half of respondents (47%) ranked metal packaging highest for being strong and robust. Plastic packaging was not ranked highest for any of the 15 attributes but was ranked second highest for seven attributes.
For the first time in its history, Fishers Gin (Fishers), a spirit inspired by the quaint coastal town of Aldeburgh, U.K., is available for purchase in an eye-catching tin that reflects the brand’s seaside origins and premium appeal. Known as the ‘Gin Distilled by the Sea,’ Fishers worked closely with Crown Aerosols & Promotional Packaging Europe to produce a design that captures the signature colors and netted style of its standard bottle. This cohesiveness ensured the new package remained true to the brand’s well-established identity.
Fishers approached the design process with enthusiasm and a desire to push the envelope. The brand engaged Crown for its expert advice and guidance from the beginning of the project, having been inspired by its diverse and creative metal packaging portfolio. Using the concept of a white tin and fishnet look as a starting point, Crown’s design and in-house engineering team counselled Fishers on the overall style of the tin, as well as how to attain the best graphic results when printing on metal. Crown and Fishers collaborated on each detail of the gifting tin, testing different concepts and combinations until the tin achieved the desired premium look and feel.
A detailed embossing technique was ultimately chosen and applied to the entire tin surface to create the signature fishnet effect. The embossing enhanced the pattern’s visibility and added a distinctive textured to engage consumers when they picked up the package. Leveraging direct printing in lieu of a label added the touch of elegance that Fishers had in mind. The beautiful deep blue color of the brand’s logo and cap were applied to the printed surface, as well as to the top and bottom seals, giving the package an instantly recognizable look.
Sarah D’Amato, NPD & Marketing Services Manager at Crown, commented: “We value the opportunity to having worked with Fishers and get a chance to flex our creative muscles in exciting new ways. We greatly enjoyed our partnership and are thrilled with the final product which was a true collaboration.”
Andrew Heald, Founder and CEO of Fishers Gin reflected on the experience: “We pride ourselves on our brand heritage, not only using the coastline as inspiration for our identity, but also using a combination of herbs native to the area to create the unique flavor of our gin. It was very important that our packaging reflected this story and I think the final design is fantastic.”
Manufactured in Crown’s facility in North-East England, the tins were subsequently delivered to Fishers’ new distillery in South England. The gin is sold in restaurants, bars and high-end English country inns and is an excellent choice for cocktails. The gifting tins can also be purchased through Fishers’ website and will be available at its distillery beginning in July.