Billerud launches wrapping solution for toilet and kitchen rolls – renewable, recyclable and biodegradable
Billerud presents a machine glazed kraft paper especially adapted and validated for wrapping toilet and kitchen paper rolls. Hitting the sustainability sweet spot – renewable, recyclable and biodegradable, but also enduring tough handling as good as any PE plastic. Toilet and kitchen paper rolls are consumed in enormous numbers every day. For brand owners, switching from plastic to this paper wrapping would mean a significant sustainability gain. But also, for meeting consumer preferences. An Ipsos Global survey of 20 000 consumers (2021) shows that three out of four consumers want to get rid of single-use plastics. So, this new alternative from Billerud is a strong tool to decrease the gap between brands and consumers. Sustainability and a low carbon footprint are obvious strengths, but the new wrapping has more up its sleeve. Billerud’s white, long, soft virgin fibers enable excellent printability. The packaging will certainly stand out on the shelf.