DS Smith Rapak helps Harrogate Conquer the Online Water Market with a Bag-in-Box Packaging Solution

The number of consumers that order drinking water online is growing, and so is the awareness of the impact that packaging has on the environment. Harrogate, whose water was awarded “Best in Class” by The British Bottlers Institute Tasting Awards, met the new demand by offering a sustainable and convenient packaging alternative for e-commerce.

The challenge
Harrogate Water was the first UK Company to include a 10L Bag-in-Box packaging to its online portfolio. The company was looking for a larger packaging size format that would satisfy the needs of multi-generational families and be committed to the environment. Harrogate approached DS Smith Rapak interested in a Bag-in-Box packaging system that could meet their current requirements.

Our approach
DS Smith Rapak provided a 10L version of their customizable Bag-in-Box system model. Bag-in-Box does not need to be lifted in order to pour, which makes it convenient for children and seniors to use, making water accessible to all members of the family. Liquid is poured through the tap on the side of the box either from the kitchen table or directly from the fridge. Bag-in-Box is also a sustainable packaging solution that brings efficiencies throughout all stages of its lifecycle. Due to its square packaging shape, it has unbeatable storage and logistics advantages, which prevents unnecessary journeys, reduces the number of trucks on the road, optimizes costs and reduces carbon emissions. Moreover, it takes up little space in the cupboard and keeps water cooler for longer, which is very practical on hot summer days for picnics and outdoor events.

The result
Harrogate Water Bag-in-Box has quickly become popular in the online channel and is now available through all major e-commerce retailers such as Amazon and Ocado. Moreover, it is also used in a new generation of water coolers designed specifically for Bag-in-Box.

The complete solution is comprised of a cardboard box, Viniflow tap and inner bag. To preserve excellent organoleptic properties of water, Rapak uses a special additive-free barrier bag which keeps the liquid fresh for longer. All materials used are free from phthalates and Bisphenol A.

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