*Total net sales of $148.7 million increased by 3.3% for the 2020 holiday period compared to $143.9 million for last year’s comparable nine-week holiday period ended January 4, 2020 (the “2019 holiday period”). *Total comparable net sales, including both physical stores and e-commerce, increased by 2.7% for the 2020 holiday period compared to a decrease of 2.0% for the 2019 holiday period. Comparable net sales of Footwear, Womens and Mens increased compared to the 2019 holiday period, partially offset by decreases in Boys, Accessories and Girls. *Comparable net sales in physical stores decreased by 12.4% for the 2020 holiday period compared to a decrease of 2.7% during the 2019 holiday period. Comparable net sales in physical stores decreased in all geographic markets during the 2020 holiday period compared to the 2019 holiday period. Net sales in physical stores represented 69.0% of total net sales for the 2020 holiday period compared to 80.5% of total net sales during the 2019 holiday period. *E-commerce net sales increased by 65.2% for the 2020 holiday period compared to an increase of 1.0% during the 2019 holiday period. E-commerce net sales increased across all 50 states during the 2020 holiday period compared to the 2019 holiday period. E-commerce net sales represented 31.0% of total net sales for the 2020 holiday period compared to 19.5% of total net sales during the 2019 holiday period.
Bauer Media’s Empire magazine is to once again push the boundaries of print publishing by producing an innovative limited edition talking cover.
The cover, created in partnership with Twentieth Century Fox to coincide with the launch of Deadpool 2, is the first talking, voice-responsive cover ever produced.
A concealed speaker is activated by a button which, when pressed and spoken to, offers one of 14 recorded replies from Deadpool himself.
3,200 issues of this very special issue will be printed and available in Tesco, WHSmith Travel as well as online at www.greatmagazines.co.uk.
This creative cover innovation is the latest in a series of special issues from Empire, including the world’s first video cover for Fantastic Beasts and Where to Find Them in 2016 and Europe’s first Virtual Reality magazine for Alien: Covenant in 2017.
The cover image featured is a world exclusive and inside the issue readers can look forward to an exclusive filmmaking feature by Chris Hewitt, including interviews with stars Ryan Reynolds and Josh Brolin, director David Leitch, writers/producers Rhett Reese and Paul Wernick and producer Simon Kinberg.
These limited edition issues are produced in addition to the normal newsstand issue of EMPIRE and allow the brand to be part of a cultural moment around a huge film, creating a hugely desirable, collectible issue for committed fans.
The exclusive subscriber pre-sale will open on May 15th, the same day the film hits screens with general pre-sale on the 16th. The magazine will be available in stores from May 17th, priced at £12.99.
Terri White, editor-in-chief of Empire, commented: “Deadpool 2 is the film of the Summer, pushing pretty much every boundary going, so it was the perfect movie for us to partner with on our latest limited-edition, exclusive magazine. Voice-responsive technology is right at the cutting edge, so we were determined to find a way to incorporate it into the magazine in yet another world-first.”