Kellogg’s, in partnership with Tesco, have announced that it will trial paper liners within cereal boxes in a select number of stores from January 2022. According to the company, the plastic inner liner in cereal boxes is not currently widely accepted in kerbside recycling. The new paper liner is reportedly recyclable and will make Kellogg’s entire cereal packaging paper-based, as the cereal’s outer card packaging is already fully recyclable. The new packaging, developed by Kellogg’s packaging technologists, is apparently suitable for the process of filling and sealing bags inside of cereal boxes that takes place at the company’s factory, as well as for transporting the cereal to retailers.
When packages come and go, label choice matters. A truly closed loop solution is here with new and improved UPM Raflatac RW85C wash-off label materials for PET containers, now available in the Americas market. Part of the UPM Raflatac SmartCircle™ sustainable product range, products with RW85C adhesive offer best in class wash-off technology.
Because PET plastic packaging is lightweight and economical to manufacture, it is in high demand. Although PET has the highest recycling rate among plastics, less than half is collected for recycling, and the vast majority that is recycled is downcycled because it is not suitable for turning back into bottles or food containers. This can be due to the labels not separating well during the recycling process. As more and more global brands seek recycled content in their packaging materials, label choice has never been more important.
UPM Raflatac’s new wash-off label materials separate even better than before thanks to the improved formulation of the RW85C adhesive. This yields industry-leading clarity and haze levels, which leads to higher value PET flakes suitable for newly formed PET containers. Contamination caused by labels, inks and adhesives is no longer a concern for brands who want to do their part to ensure their products are cleanly recycled.
The SmartCircle RW85C solutions are recognized by the Association of Plastic Recyclers (APR), as meeting or exceeding its Critical Guidance testing requirements. Available as clear, white or silver metalized film face materials, these labeling solutions have an added sustainability benefit by being paired with UPM Raflatac’s PCR liner – featuring up to 90 percent post-consumer recycled content.
“At UPM Raflatac we are committed to exploring and innovating for a future beyond fossils. Our company is seeking ever smarter, more circular ways to transform waste into raw materials and increase the recyclability of the products we use every day. We’re proud to offer an even better version of our cutting-edge RW85C solutions in the Americas to help support brands in their sustainability targets for recycled materials in their packaging and in their transition from a linear to circular economy,” says Tyler Matusevich, Sustainability Manager, Americas, UPM Raflatac.