American Forest & Paper Association (AF&PA) President and CEO Donna Harman commended the Environmental Protection Agency (EPA) for organizing the America Recycles Day Recycling Summit. On Thursday afternoon, she will join industry executives in addressing the EPA headquarter-based summit and in signing an EPA pledge to help identify solutions to issues facing the U.S. recycling system. “Our industry shares concerns over the challenges facing the U.S. recycling system. Recovered paper markets are complex, dynamic and efficient, yet the paper and paper-packaging industry continues to innovate and adapt to market demands to drive future success. Moreover, paper, by weight, is the most recycled material from municipal solid waste streams in the United States today, and we have met or exceeded a 63 percent recovery rate for paper and paper-based packaging for each of the last nine years. Click read more below for additional detail.
More than 75% of consumers say that environmentally sound packaging has an influence on the beverage brand they buy, according to Tetrapak’s Environment Research 2015 .
The global survey of some 6,000 consumers across 12 different countries revealed a growing appetite among consumers for products that tick the right environmental boxes. When asked about recent purchasing habits, two-thirds said they have bought environmental products, even when they cost more, while around the same proportion have avoided specific brands or items due to environmental concerns.
Across the 12 countries surveyed, environmental factors were a considerably stronger influence on beverage brand choice in developing markets like China, Turkey, Brazil and India than in developed areas like the UK, the USA or Japan. Indeed, in India, China and Turkey, more than 60% of those surveyed said they always look for environmental information on the beverage products they buy, compared with less than 25% in the USA, UK and Japan.
In response, a parallel survey among food manufacturers showed that the majority of them have included environment as part of their business strategy. More than half are now sharply focused on using responsibly sourced materials, with more and more seeing renewable materials as a key element in product differentiation.
The Tetra Pak survey supports the findings from the 2014 PEFC Global Consumer Survey which showed a real desire from consumers around the world to purchase products from demonstrably sustainable sources. For the majority, the use of certification labels was key: more than 80% wanted companies sourcing certified material from sustainable managed forests to use certification labels and over half (54%) considered certification labels as the most reassuring proof that environmental and sustainable development considerations have been taken into account.
“Consumers expect companies to do more on environment these days, and are increasingly checking information about a product before they buy. As a partner to the dairy and beverage industry, Tetra Pak is committed to helping customers meet consumer expectations by looking at the whole life of the products we supply,” says Mario Abreu, Vice President Environment at Tetra Pak.
“This includes: sourcing raw materials responsibly, continuously improving energy efficiency in processing and filling lines, designing products that use more renewable materials and enable easier recycling, and providing specialist services to help customers reduce environmental impact in their own operations.”