In today's world, it has become increasingly important not only to make sure that your brand is standing out from the competition but that you are delivering a seamless and integrated experience across all channels. To meet this demand, brands must find ways to provide an omnichannel approach that puts the customer at the center of every interaction. When it comes to retail packaging, this means providing an experience that resonates with the customer and sets your brand apart from the competition. Let’s look at omnichannel packaging and how you can use it to create a consistent brand experience for your customers. What is omnichannel packaging? The omnichannel experience is a retail strategy focusing on a consistent experience across every channel your customers use to interact with your brand.
Taking inspiration from nature, Lecta presents EraCup Natural, a totally recyclable, biodegradable and polyethylene-free paper-based solution for single-use cups. EraCup Natural is the first product in Lecta’s new range of functional papers for nature-friendly packaging aligned with responsible consumption habits in which each decision matters.
Manufactured under the most rigorous environmental and food safety certifications, Lecta’s new paper-based EraCup Natural solution is based on a proprietary process that is both polyethylene and bioplastic free. Its unique composition allows the paper to be recycled in standard paper recycling circuits after having been converted and used.
EraCup Natural is a SBB paperboard manufactured with pulp from certified sources, available in substances from 170 g/m² up to 380 g/m². It has an uncoated outer face, with a smooth, natural finish suitable for high-quality flexography and offset printing. The inside is covered with a sealable aqueous dispersion that guarantees the manufacture of liguid-tight paper cups. In addition, this paper-based solution allows for significant energy savings since cups made with EraCup Natural require lower sealing temperatures compared to those manufactured with current polyethylene materials.
EraCup Natural, with properties that make it ideal for hot and cold beverage cups as well as on-the-go disposable containers, is adapted to consumer habits in a new more environment-friendly era.
The EraCup range represents an advance for Lecta on its path towards developing more sustainable solutions that protect the environment and are wholly aligned with its diversification strategy and the transformation of the Company within the specialty paper market.
“Our technology center and our innovation team, along with the specialized technicians at our mills, have worked on the development of new functional and environment-friendly papers. Today, after extensive, successful testing in different European markets, we are proud to be able to launch EraCup Natural, an innovative product that offers clear advantages from a sustainability point of view,” says Santiago Tesi, Marketing & Innovation Director at Lecta.
Choose EraCup Natural, the totally recyclable paper-based solution for cups, specially designed to protect nature and promote a circular economy. Each small choice is a big step towards creating a better world.