Fed up of misleading email footers?

Just a quick scroll through our email inboxes and it won’t take long before we come across a statement like;  ‘Think before you print’ and ‘Please consider the environment – do you really need to print this email?’

But these messages are unsubstantiated, misleading and can have a lasting effect on consumer perceptions of print and paper. The print and paper industry is a world leader when it comes to sustainably-managed materials, renewable energy and recycling.

Some key facts about print and paper’s sustainability:
•Between 2005 and 2015, European forests grew by an area the size of Switzerland – that’s 1,500 football pitches every day!
•Europe recycles 72% of its paper
•84% of the industry’s raw materials come from Europe
•Between 2005 and 2013, the CO2 emissions of the European pulp and paper industry were reduced by 22%
•56% of the industry’s total primary annual energy consumption is biomass-based

We have published a fact sheet to help encourage people and businesses to use alternative email sign offs. Please download it to ensure that your email signatures are fair, factual and honest.

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