Rigorous testing and extensive shopper insight data have confirmed the benefits of the unique solution, which pulls products to the front of shelf-ready packaging, significantly improving shelf presentation and allowing brands to take full advantage of in-store marketing opportunities. The announcement of the Shelf-Facer follows the recent release of Smurfit Kappa’s shopper marketing white paper – Marketing on the Shelf - exactly how in control are you? – which found that, despite 76% of purchase decisions being made by shoppers in-store, brands often fail to seize upon the powerful marketing opportunity it represents, particularly at point of purchase and on the shelf.
Flint Group continues its leadership position in the Packaging Inks segment with the opening of its new facility in the cosmopolitan district of Beylikduzu, in Istanbul, Turkey. This new 3800 square meter manufacturing and distribution facility is conveniently located only 13 kilometers from the main container terminal on the European side of Turkey and is well positioned for exports to surrounding markets in the Middle East.
Kim Melander, VP Sales EMEA & Global Strategy Paper & Board, says this, “Flint Group’s Paper & Board business has been a local supplier in Turkey and the neighbouring regions since 2008 and our team has been satisfying customers’ requirements with state-of-the-art manufacturing capabilities and expert local service for nearly 10 years. This additional investment not only solidifies Flint Group’s dedication to the Turkish market, but also confirms our promise to grow together with its customers in this key emerging market.”
Krzysztof Struszczak, Operations Director Packaging Inks Eastern Europe adds, “The acquisition of this new facility was initially, and strategically, planned for Flint Group’s water-based Paper & Board business segment. However, it soon became clear that we should combine with other key segments supplying all needs of the Packaging market from this one location. Today, Flint Group’s Narrow Web, Sheetfed, and Digital Solutions (Xeikon) businesses have joined Paper & Board in this single facility.”
Mr. Melander continues, “Flint Group’s aim is, of course, to provide the best and most streamlined service and support to all customers. Many of our key customers purchase products from more than one of our segments. With this expansion in Istanbul, we now have the ability to satisfy the requirements of multiple aspects of our customers’ businesses under one roof, providing a unique ability to focus on key markets, but also share our knowledge across the full range of the package printing business.”
more at: http://www.flintgrp.com/en/news-information/press-releases/flint-group-opens-new-facility-in-turkey-for-its-packaging-division/