The potential consequences of misleading marketing claims – from negative public relations and customer dissatisfaction to legal action and financial penalties – make rigorous factual and legal scrutiny of product and service claims a fundamental step in today’s corporate marketing process. So why do so many otherwise diligent companies skip this step and shoot from the hip when it comes to making environmental claims about the use of print and paper? In part, the answer lies in the fact that the “go paperless, save trees” mantra has been repeated so often over the years that it is accepted as gospel by many corporate gatekeepers. If paper comes from trees and we use less paper, we save trees and protect our forests, the reasoning goes. And since using less paper is good for the environment, the electronic bills, statements and other customer communications that replace it must be a better environmental choice, right? Wrong. But lots of big-name North American companies are making this unsubstantiated leap as they encourage their customers to switch from paper to electronic communications, ironically sidestepping best practices for environmental marketing under the banner of going green.
The sustainable management of India’s forests is set to take a significant step forward next week with the launch of the development process of the Indian national forest certification system. This launch, an important step towards PEFC-recognized forest management certification in the country, will be part of an international conference on forest certification in New Delhi on Monday.
“In light of India’s vast forest resource, burgeoning economy, and strategic position in international markets, there is great opportunity to further position India’s forestry sector on sustainability, especially through broader uptake of forest certification,” said Sarah Price, Head of Projects and Development at PEFC International.
“Through developing India’s own forest certification system, in line with PEFC’s globally recognized sustainability benchmarks, it is envisioned that certification will become more relevant and accessible within India,” continued Ms. Price.
The “International Conference on Forest Certification – Positioning India”, which takes place on Monday 16 March 2015, in New Delhi, will bring together the key stakeholders from government, industry and civil society to advance forest certification in India.
read more/source: http://pefc.org/news-a-media/general-sfm-news/1820-forest-certification-moving-forward-in-india