At the annual meeting of Two Sides’ Country Managers in London on November 5th 2018, representatives from Australia, Europe, New Zealand, North America, South America and South Africa determined to continue efforts to stop organizations from making misleading, anti-print and paper claims in their customer communications. Since its inception, Two Sides’ anti-greenwash campaign has investigated 921 organizations worldwide. Of these, over two-thirds were found to be using unsubstantiated claims regarding paper’s impact on the environment, usually in breach of local advertising regulations. After being challenged by Two Sides, a total of 335 organizations have now removed or changed their messaging. In a joint statement, Two Sides’ Country Managers stated: “We are thrilled to be able to report the latest global anti-greenwash results. The Anti-Greenwash campaign is such an important initiative because without Two Sides’ intervention there would be no other body holding these organizations to account. But despite the success of the campaign, as well as clear rules on unsubstantiated environmental claims, greenwash tactics are still commonplace. Everyday, new claims are brought to the attention of Two Sides, from some of the world’s largest companies telling tens-of-millions of their customers that paper is bad for the environment.” Click read more below for additional detail.
“At a time when the world’s governments, businesses and civil society leaders are focusing on developing global commitments to combat climate change, to be agreed at the Climate Summit in Paris in December this year, consumers can already participate in making a difference,” said Mr. William Street Jr., Chairman of PEFC International, at a specially convened summit of the world’s leading experts in sustainable forest management certification in London this week.
Calling on British consumers to do their bit by seeking and buying day-to-day products carrying the prestigious PEFC ‘two trees’ label, Mr. Street emphasized that “it is within everybody’s power to combat climate change, and often all that is required are simple actions. By opting for PEFC-labeled products for example, we can all make our own small yet important contribution to avoid deforestation and support responsible forest management”.
Leaders from some 36 national forest certification systems recognized by internationally renowned PEFC, the Programme for the Endorsement of Forest Certification, discussed the challenges and possible solutions to safeguarding the world’s forests and improve the livelihoods of the people dependent on them.
“Well-managed forests are vital for promoting and safeguarding rural livelihoods. Since PEFC started some 15 years ago, as a small European NGO, our movement has rapidly expanded to a worldwide phenomenon and now more than 260 million hectares of forests worldwide are verified as being sustainably managed. To put this in scale, that is an area equivalent to the UK, France, Germany, Italy, Spain, Sweden and Finland combined,” explained Ben Gunneberg, CEO of PEFC International.
“Nowadays, we see tremendous interest in our work especially in Asia, where we have seen China, Indonesia and Malaysia obtaining PEFC recognition in the past few years. This has been acting as a catalyst to inspire other countries in the region, such as India, Japan, Nepal, Philippines, South Korea, Thailand, and Vietnam, to follow their example of promoting sustainable forest management and PEFC certification. We are about to make great strides in Africa in the Congo Basin were we expect to see the first certifications shortly,” Mr. Gunneberg continued.
In order to move beyond the tipping point to making PEFC-certified forestry the norm, PEFC needs to invest heavily into capacity building to make certification accessible to the millions of smallholders and community forest owners worldwide. This comes in a wide variety of flavors, from on the ground work with smallholders in Southeast Asia to ‘food from forests’ to an online tool to enable small and medium-sized woodland owners in the UK and Ireland to participate in forest certification, which was launched in London.