Forget Digital Vs. Print — This Media Startup Lives Only In The Metaverse (

The startup publisher Troo Media this week launched what it describes as the first editorial platform built for the metaverse: a brand called TrooVRS, which delivers content focused on self-care for modern male audiences.

The new brand was previewed at Cannes Lions, the festival in Cannes, France, that celebrates creativity in the field of branded communications.

Content will target the interests and needs of men from all backgrounds, featuring topics like relationships, work, and physical and mental health.

The launch of TrooVRS coincides with Men’s Health Month in June, a designation established by Congress in 1994 and sponsored by the Men’s Health Network, a consortium of health organizations.
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