Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up

A while back I wrote a blog about price as an often-overlooked brand positioning tool. Marketers are always looking for ways to influence how consumers perceive their brands in an effort to build relationships that are more than simply transactional. They know that effective brand positioning helps separate them from the competition and not just capture, but keep a larger share of both consumers’ minds and wallets. Here are six of the most common positioning strategies that companies use. Depending on the product category, some will be more effective than others and all come with some potential drawbacks. Learn more at: https://www.jschmid.com/blog/lets-talk-about-brand-positioning/

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If the retail industry has learned anything from the first half of 2025, it’s that the only constant is change and tariffs are no exception under the Trump administration. The will they, won’t they approach to U.S. trade deals has pushed retailers to rethink sourcing, increase pricing and put in inventory orders earlier than last year. A few companies have continued to thrive despite this tough environment, such as Walmart and the athletics brand On. Others, like Under Armour, Funko, and even off-pricers, have felt the sting of evolving geopolitical relations. Even the best performers are watching shifting tariff rates closely — and further strain is expected for the second half of the year.