As the $2 trillion global wellness market evolves, Gen Z and millennials are turning up the heat on food and beauty brands, blurring category lines, demanding personalization, and prioritizing function over flash.
Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up 05/30/2025
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Advertisers tapping into retail media networks (RMNs) continue to struggle with performance, data and metrics, mainly because methods are inconsistent, making comparisons across RMNs and other media platforms challenging. The insights were published by the ANA on Wednesday in its second report. This year, the organization titled it Retail Media Network: Optimism Tempered with Caution. Some 55% of marketers emphasize the need for RMNs to meet advertiser measurement standards, with it ranking as the No. 1 challenge for them, followed by 48% citing attribution to sales, and 40% said timeliness of data and analytics.
AI agents can analyze huge amounts of consumer data such as browsing history, purchase behavior, and social-media activity. The potential, especially for privacy concerns, could solve many of the challenges of online advertising. Google and Microsoft are working on their own individual AI agents, but there is no word on how the technology might support advertisers, brands and agencies. It is mostly speculation at this time. The technology would provide the ability to support real-time ad bidding, personalize messages and budget allocations while monitoring in real-time privacy settings based on state or country in which the ad targets the consumer.
PROVEN FACT! Your catalog cover is the number one creative opportunity to test and increase response. Why? It’s a “first impression” and your best opportunity to inspire action. First impressions are formed in a matter of seconds and if you greet your customers (or even worse, your prospects) with “bleh” your hard work is trashed. Literally. It’s milquetoast. Merriam-Webster defines “milquetoast” as “a timid, meek, or unassertive person,” the implication being that a “milquetoast” person (or brand) is afraid to take a risk with fear of backlash. And that my friends, is the problem with most catalogs today. Brands aren’t taking risks and therefore, are not standing out in the mail. Ready to take a risk? Read on to learn three guaranteed ways to make sure your catalog covers are making an impact. https://www.jschmid.com/blog/disruptive-catalogs-part-2/