The I Want To Be Recycled campaign, a national initiative between Keep America Beautiful, Stamford, Connecticut, and the Ad Council, with offices in New York City and in Washington, have announced a new partnership with Best Buy, Richfield, Minnesota, designed to remind consumers to recycle shipping and product packaging during the winter holiday season. The initiative will include customized packaging design that emblazons "I Want To Be A Pizza Box. Recycle Me." on all orders shipped from BestBuy.com and drives consumers to learn how to properly recycle at www.IWantToBeRecycled.org. The boxes that incorporate this messaging will be used to ship Best Buy products nationwide starting in November 2016. Best Buy also will promote this partnership with Keep America Beautiful across social channels upon launch. The I Want To Be Recycled campaign is designed to educate and engage people to understand the how, what, where and why of recycling, demonstrating in an array of ways and through varied platforms that individuals can “Give Your Garbage Another Life.”
PEFC invites stakeholders globally to give their feedback on the revised PEFC Chain of Custody and PEFC Trademarks standards.
These two vital international standards are entering the last stage of their revision, and now we need to hear from you. Give your comments, feedback and suggestions, to help us ensure these standards meet your needs and expectations. Give your feedback – deadline 9 July 2019.
Want to know more?
To provide you with more information about the proposed changes to both standards, we will be running a series of webinars throughout the duration of the public consultations:
29 May, 14.00 – 15.30 CEST
3 June, 11.00 – 12.30 CEST
3 July, 11.00 – 12.30 CEST
Chain of Custody
This standard lays out the requirements for Chain of Custody certification for forest-based products – the conditions a company must meet to achieve PEFC certification. PEFC Chain of Custody establishes the link from the forest to the market, tracking forest-based products from sustainable sources to the final product.
Many of the proposed changes will make PEFC Chain of Custody certification more resource-efficient and environmentally friendly, while retaining the robustness of the system. For example, an option to use remote internal auditing in multi-site certification would reduce travel-related costs and greenhouse gas emissions for on-site auditing.
One of the biggest opportunities is the expansion of the PEFC Due Diligence System (DDS) to cover ‘core sustainability issues’. This would further raise the bar for the small amount of uncertified material that can be mixed with certified material, especially in countries with weak legislation and/or law enforcement.
This standard covers the requirements for users of the PEFC trademarks (including both the PEFC logo and initials) to ensure their accurate, verifiable, relevant and non-misleading usage. The revised standard aims at strengthening the consistent use of our PEFC trademarks worldwide, while also making it easier for consumers to understand what the PEFC logo stands for.
To ensure consistency, the PEFC Label Generator will become mandatory for the creation of all PEFC labels. This enables certified organizations to produce PEFC labels quickly and easily, while being assured of the correct technical specifications. Changes are also planned for the on product label, such as new requirements for the recycled label and a new “PEFC pure” label.
While the new requirements make the use of our trademarks more robust, they also provide flexibility to PEFC trademarks users. The TM or R symbols would no longer be required alongside the PEFC logo or initials, and new label messages give non-certified companies, such as retailers, more options to communicate their commitment towards PEFC.