GLGA News: GLGA Announces Recipients of Third Annual Women in Print Excellence Award

Allen Press, Inc. is pleased to announce the addition of Kathy Lafferty to our local sales team. Lafferty joins Allen Press with over 33 years of experience in print publishing, advertising sales and marketing. In her role as Sales Executive, Lafferty will leverage her vast experience and industry knowledge to grow Allen Press’s digital printing, direct mail and marketing services in Lawrence and surrounding areas. “Kathy is an excellent addition to our sales team as she has immense business knowledge with magazines, niche publications, newspapers and integrated marketing,” said Maria Preston-Cargill, Allen Press Senior Vice President of Sales and Marketing. “She has been a leader in the Lawrence and Topeka communities for over 30 years and will be an important asset as Allen Press expands its local presence.” Click Read More below for additional information.

Ennis, Inc. announced Jeff Monarch as the new General Manager of PrintXcel, located in Fairhope, Alabama. PrintXcel has more than 50 years of experience in printing products and services including checks and forms, direct mail, label form products, multipart mailers, online ordering and print procurement solutions and more. Jeff has been at the PrintXcel facility in Fairhope, Alabama for 31 years. He started in 1990 as a bailer, then became a press operator, and in 2006, he was promoted to Production Manager. In his new role, he will utilize his experience to continue to evolve and grow the business.

At PRINTING United Expo this week, Ashley Roberts, managing editor at PRINTING United Alliance, ran an informative panel session taking a closer look at driving direct mail results using embellishments. She was joined by Tim Armstrong, the founder of Flowcode; Scott Evans, president and CEO of Kenmore Envelope; and Chris Matthews, account manager for Scentisphere. In general, the panel agreed that if there is one thing attendees can take away from the session, it’s that direct mail is a powerful way to connect to individual consumers, forging connections that an online presence alone simply can’t match. But to take direct mail even further and drive response rates up to 30% or more, embellishments are the way to go. Evans noted that “the big trends we’re seeing right now are that embellishments are real, and the drive real response.