Global toilet-paper market to approach US$47 billion in 2033, up 4.5% CAGR, says new study
The global toilet-paper market was valued at US$41.04 billion in 2024 and is projected to reach US$42.88 billion this year, further expanding to US$46.83 billion by 2033, growing at a CAGR of 4.5% from 2025 to 2033, says a new study via Business Research Insights.
Toilet paper is a key part of the hygiene and personal-care market, mostly because people use it every day, and there is growing attention on the need for sanitation. Strong retail services and a desire to use premium, environmentally sustainable and thicker papers give North America and Europe dominance in this market. At the same time, Asia-Pacific, Latin America and Africa are showing steady growth because of cities becoming bigger, living standards increasing. New methods for sustainable manufacturing such as using bamboo for toilet paper and other recycled-paper options, are growing in popularity due to people’s concern for the environment.