Greif and IonKraft Announce New Pilot-Project Partnership to Revolutionize Industrial Packaging

Huhtamaki, a key global provider of sustainable packaging solutions for consumers around the world, has achieved an important technology breakthrough in developing next generation sustainable tube laminates. Working in partnership with LyondellBasell, Plastuni Lisses (Groupe Somater) and Groupe Rocher, Huhtamaki is launching a tube laminate with more than 40% recycled content from renewable based plastics. The laminate is primarily suitable for product applications in the cosmetics, personal care, oral care, and food sectors. The new laminate makes a significant contribution to fully circular flexible packaging solutions for these sectors. Working across the value chain where every partner has its own responsibility, LyondellBasell as the resin supplier, Huhtamaki as the laminate manufacturer, Plastuni Lisses as the tube maker and the leading cosmetics, home care and apparel company Groupe Rocher as the brand owner, Huhtamaki has successfully developed its next generation of tube laminates. For this innovative project, Huhtamaki focused on facilitating the incorporation and use of recycled materials creating recyclable products which increase the circularity of laminated tubes. To this end, it used resins from LyondellBasell’s innovative CirculenRenew polymers that are produced with renewable feedstock from bio-based sources from waste and residues such as used cooking oil, using a mass balance approach. These are certified under the ISCC PLUS standard.

With their business going through a high rate of growth, the founders of an Austrian candle company Looops felt that the brand’s look and feel had reached its limits. A rebranding — including a redesign of the packaging — was the next logical step. The business started small but has since grown into new heights. As production volumes grew, the founders could no longer sustain making the glass containers out of recycled wine bottles themselves. As new types of containers were needed for the candles, rebranding the whole product line became relevant. As the outer packaging is the first thing the consumer sees, it too had to communicate the quality of the product and its brand values: pure, reduced and authentic – just like the fragrances used in the candles themselves. “We wanted the new brand design to be more than just a visual impression. We wanted it to reflect Looops’ journey, the experiences we have gained over the years and how they have improved the quality of our products. The packaging as a whole — from the material, to the visuals and the tactile feel — had to illustrate this as well,” explains one of the co-founders Julia Schliefsteiner.

BillerudKorsnäs joins forces with Syntegon Technology to launch Recyclable Flow Wrap, a paper based packaging solution that enables a shift from conventional plastic to renewable and recyclable materials. Flow wrap is a type of flexible packaging used for many products in the fast moving consumer goods (FMCG) sector and today plastic film flow wrap is standard for FMCG. BillerudKorsnäs Recyclable Flow Wrap is an innovative paper packaging solution, based on primary fibres from well-managed forests and with high barrier performance that can be recycled as paper.