H-E-B, Publix take on Kroger with new stores in its hometown and other fast-growing markets

In March, dozens of people waited in a long line — for sandwiches known as “pub subs,” baked goods or other items — wrapping around the new Publix store in Walton, Kentucky. It was the Florida grocer’s first in the region and a direct challenge to Kroger, whose corporate headquarters is just over 20 miles north in downtown Cincinnati.  In Texas growth markets, Kroger faces another formidable opponent: Since 2022, the popular San Antonio-based grocer H-E-B has been rapidly expanding its presence in the Dallas-Fort Worth area with about a dozen new stores now open or in the works. The chain had previously taken market share from Kroger in Houston over the past couple of decades.

H-E-B, Publix take on Kroger with new stores in its hometown and other fast-growing markets – Modern Retail

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