Hearst Magazines To Bring AURA to Programmatic Buyers on Amazon DSP

Hearst Magazines announced today an expansion of AURA that, for the first time ever, brings together Hearst’s proprietary targeting signals with Amazon Ads trillions of browsing, shopping and streaming insights for programmatic campaigns exclusively available in Amazon DSP.

Debuting at Cannes, this new offering unlocks a powerful, privacy-safe connection between content engagement across Hearst Magazines’ 30+ U.S. brands paired with in-market shopping insights from Amazon Ads. Enabled through Amazon Publisher Cloud, advertisers can easily reach audiences at the intersection of inspiration and purchase intent.

“AURA is already delivering incredible results for our advertisers — driving higher click-through rates, deeper attention and measurable brand lift,” said Lisa Ryan Howard, global chief revenue officer at Hearst Magazines. “As we see increased programmatic interest in our inventory — especially from DSPs like Amazon — it’s the right time to bring the power of AURA targeting and meet buyers where they’re already transacting.”
more at: https://www.hearst.com/-/hearst-magazines-to-bring-aura-to-programmatic-buyers-on-amazon-dsp?p_l_back_url=%2Fnews%2Fpress-releases&p_l_back_url_title=Press+Releases

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