Before the era of online shopping, the department store Sears published its first holiday catalog in 1934. It started a tradition of kids circling pictures of toys they wanted from Santa and had adults bookmarking jewelry, appliances and more gift ideas. The nostalgic trend is being kept alive after Amazon began sending out its own toy catalogue in 2018 and is bringing it back this year. NBC’s Harry Smith reports in this week’s Sunday Spotlight.
more at: https://www.today.com/video/holiday-store-catalogs-are-returning-reviving-a-classic-tradition-127345733612
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Since the campaign began in 2010, globally, Two Sides has successfully challenged over 970 organisations that subject their customers to repeated greenwashing messages which are damaging to the paper, print and mailing industry. With huge pressures on the economy; banks, telecom providers, utility companies and even governmental organisations are increasingly focused on switching their customers from paper to digital services to cut costs. All too often their customer communications attempt to mask these cost-saving efforts, justifying the switch with unfounded environmental marketing appeals such as “Go Green – Go Paperless” and “Choose e-billing and help save a tree.” “Not only are these greenwash claims in breach of established environmental marketing rules, but they are hugely damaging to an industry which has a solid and continually improving environmental record,” says Two Sides Europe Managing Director Jonathan Tame. “Far from ‘saving trees,’ a healthy market for forest products such as paper encourages the long-term growth of forests through sustainable forest management. Many of the organisations we engage are surprised to learn that European forests have actually been growing by 1,500 football pitches every day.”
Revenue at Hachette Book Group rose 5.4% in the first half of 2017, over the comparable period in 2016, parent company Lagardere reported. The gain excludes $24 million from the Perseus Books publishing division, which Lagardere bought in March 2016. Total revenue at Lagardere’s Publishing unit—Hachette Livre—increased 5.1% , to 1.02 billion euros, over the first six months of 2016. Recurring EBIT (earnings before interest and taxes) rose 14%, to 41 million euros. In the U.S., Lagardere said the increase was due mainly to the performance of Hachette Nashville, home of FaithWords and Center Street, as well as to such successful titles such as The Fix by David Baldacci and The Black Book by James Patterson. Click Read More below for more of the story.
PIA has announced the selection of Paul Hudson, President, CEO and owner of Hudson Printing in Salt Lake City, Utah, as the PIA 2025 Executive of the Year. A pioneer in digital printing, workflow automation and process optimization, Paul has consistently pushed the boundaries to make print more accessible, efficient, impactful and relevant to today’s marketplace. “Paul was chosen for this honor,” says Amy Miller, Chair of PIA’s Public Relations Committee, which is responsible for selecting the Executive of the Year, “because of the way that he represents the industry at home and abroad by forging ahead with technological innovation while modeling a commitment to sustainability.” How did Paul get to this point? Well, you might say that print is in Paul’s blood. When he was a child, Paul’s father owned and ran the 100-year-old company that eventually became Hudson Printing. Growing up around the print shop, Paul spent countless hours with his father, developing a deep appreciation for the craft.