Simplicity in marketing isn’t easy to achieve but making engagement easy can be fairly simple. That sentence is a brain twister, right? Let me untangle the words. ‘Simple’ and ‘Easy’ are two different things, and both are critically important when it comes to effective marketing. Simple means making something uncomplicated, like expressing a brand proposition in just a few words. Easy means achieving something without effort, like creating an intuitive check-out funnel. The two concepts of simplicity and ease have been foundational in successful marketing for a long time. But if you consider that consumer attention span is only about 8 seconds, (down 30% from 2000), it makes focusing on simplicity and ease imperative. read more at: https://www.jschmid.com/blog/breakthrough-creative-art-of-simplicity/
Two House Democrats have reintroduced a sweeping privacy bill that would impose broad restrictions on companies’ ability to use online data for ad targeting.
The 143-page Online Privacy Act, introduced by California Reps. Anna Eshoo and Zoe Lofgren, would require that companies obtain consumers’ explicit consent before collecting or drawing on their “personal information” in order to serve them with targeted ads, or to personalize content.
The bill authors define personal information broadly enough to cover the type of data typically used for ad targeting. The definition includes de-identified data, as well as data that is reasonably linkable to a device or individual.
One of the bill’s many provisions would give consumers the right to access, edit and delete data about themselves.
more at source: https://www.mediapost.com/publications/article/368800/house-democrats-reintroduce-sweeping-ad-targeting.html