How a Toilet Paper Test Flushed Out False Claims — and What FSC Did About It

In March 2024, Which? magazine tested several “100% bamboo” toilet papers on UK shelves. The result? Some contained no bamboo at all — just fast-growing hardwoods like eucalyptus and acacia. That’s not just misleading; it’s a serious breach of trust.

And trust is something FSC takes seriously.

When approached for comment, we immediately opened an investigation into the FSC-certified products in question. Working with our assurance partner Assurance Services International (ASI), we investigated the fiber supply chains and uncovered clear misuse of the FSC label.

The result? One Chinese certificate holder has now been blocked from the FSC system for making false claims. That means they lose the right to use our trademark and are barred from certification for a specified period. It’s one of the strongest actions FSC can take—and a clear message to others.

How a Toilet Paper Test Flushed Out False Claims — and What FSC Did About It | fsc.org

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