Much of Domtar’s sustainable forestry management occurs out of the public eye, often on large tracts of land that are miles away from neighborhoods and commercial development. As a result, our tree harvesting operations usually have minimal impact on nearby residents. But urban tree harvesting requires a unique approach. In the nearly 20-year period that it takes for trees to mature for harvest, the landscape can change, sometimes dramatically. The area around our Windsor Mill is a good example. Domtar owns and manages about 400,000 acres of forestland located near the mill. But that forestland provides only about 15 percent of the fiber the mill needs. In the mid-90s, to meet our growing fiber needs, the mill acquired several plots of fallow farmland in rural southern Quebec. The land was near a road, which offered easy access to the trees that we planted. Click Read More below for additional information.
On April 22 the world celebrated Earth Day. But many consumers try to pay homage to Mother Nature all year long through their purchases. According to Influence Central’s survey of nearly 1,000 women, 47% identify as “very green.” In fact, 99% of this segment would consider themselves “green moms” and 87% always try to use Earth-friendly practices, like relying on DIYs and green cleaning products. In addition, 40% of the women surveyed would consider themselves somewhat green and 68% of all consumers surveyed consider themselves “green moms.”
These consumers are extremely knowledgeable about the products that they purchase. According to Influence Central, 73% of respondents often do research to understand the safety of ingredients exposed to their families and 70% agree that they possess knowledge and expertise about environmentally friendly products. This shouldn’t come as a surprise given that 91% of the study’s participants buy green products because they’re concerned about their family’s health. So, brands definitely have an opportunity to meet consumers’ growing needs.
But have these consumers’ ideals and practices planted a seed inside the minds of marketers? Not only does being eco-friendly better the environment, but it can also benefit their brands’ bottom lines. Consider the following: 79% of the women surveyed are often on the lookout for eco-friendly new products for the home and 68% are always seeking out green cleaning products. What’s more, 72% of respondents purchase foods specifically labeled “natural” or “organic.”