How important is sustainability to shoppers? (

Sustainability remains a top priority for consumers, with 78% of respondents reporting that sustainability concerns are very or somewhat important to them when choosing to buy a product or shop at a retailer, according to results of the third annual Blue Yonder Consumer Sustainability Survey.

Seven-in-10 respondents indicated that they have shopped at a retailer promoting their products as sustainable at least once or more in the past six months, which is slightly down from the 74% who reported doing so in the 2023 and 2022 editions of the survey.

Close to half (47%) of respondents reported that their interest in shopping sustainably has greatly or slightly increased in the last year, while 40% of respondents said they would pay up to an additional 5% and 25% said they would pay an additional 10% or more.
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