How the Lululemon v. Costco case could impact IP strategies for private label branding

The market for knockoff products is at an all-time high, as social media trends and “dupe finder” accounts have led consumers to actively search for duplicate versions, or “dupes” of fashion, makeup and furniture products over the real thing. 

These products differ from purely counterfeit products, as dupes do not claim to be the authentic item, but instead are openly marketed as convincing lookalikes of the original. Dupes are often seen as cost-effective alternatives to expensive name-brand products, which influencers and users share online to flaunt their affordable alternatives. The craze has not gone unnoticed by designers and brand owners, as popular brands can often spawn hundreds of duplicate listings on online marketplaces, drawing valuable customers away from their brands.

How the Lululemon v. Costco case could impact IP strategies for private label branding | Chain Store Age

Related Posts

Penske Demands That Staffers Working Offsite Return To The Office

Penske Media Corp. reportedly has warned offsite workers that they must return to the office for at least four days per week or risk termination. A memo sent last week by owner Jay Penske gave employees until October 4 to decide whether they will comply. But those who do not will be eligible for severance benefits, Status reports. Penske owns such publications as Billboard, Rolling Stone, Variety, The Hollywood Reporter and Deadline. “At a time we need to be solving problems faster, we find ourselves foregoing quick ad hoc brainstorming meetings, taking longer to find workable meeting times, and seeing uneven engagement from remote participants,” Penske said, according to Status.

FWD The Forum For Retail Brands

WHAT'S NEW? WHAT'S NOW? WHAT'S NEXT? As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth! January 27, 2021 10:00 AM - 12:30 PM Pacific Register at: https://zoom.us/webinar/register/WN_c0Y_HYBLQ-q5zDvRTo88Lg

The USPS Must Roll Back its Recent Postage Increases (mytotalretail.com)

The postal price increases in the near term have proven to be a failure. The USPS modeling predicted that revenue would increase and demand wouldn't fall. However, the data tells a different story. In 2023, revenue of “marketing mail” decreased by $920 million and volume decreased by 7.7 billion pieces. The USPS produced and relied on an economic model that proved to be wrong. Mail volume fell for “marketing mail” and the result was a loss in top-line revenue and a bottom-line loss of $1.6 billion. These losses prove that the postage increases were counterproductive and need to be rolled back. The USPS is a classic fixed cost business where incremental volume is highly profitable because the increased volume has little incremental cost. The postage increases for marketing mail clearly resulted in the huge volume declines between 2022 and 2023. The losses from volume declines were not made up by the postage increases.
Back To Top
×Close search
Search