Amcor to help brands communicate packaging carbon footprint reductions through independent labelling from the Carbon Trust
Amcor announced the ‘Reducing CO2 Packaging’ Label from the Carbon Trust can now be printed on Amcor packaging to demonstrate significant carbon footprint reductions. It’s part of the company’s lifecycle assessment service, which enables brands to measure their packaging’s carbon footprint from raw materials through end-of-use. The announcement comes at a time when sustainability is an increasingly important factor in consumers’ purchasing decisions. Carbon labelling is a way for brands to demonstrate their contributions to a lower carbon economy. Amcor has been leading in the packaging industry in lifecycle assessment expertise since pioneering its ASSET™ lifecycle assessment service over 10 years ago. Detailed packaging lifecycle reports provide fact-based criteria to identify lower environmental footprint options, enabling brand owners to make informed packaging decisions. The company conducts over 1,000 packaging assessments for its customers each year.