UPM Raflatac responds to the growing need for renewable packaging materials by unveiling industry’s first wood-based film material
UPM Raflatac is pleased to announce it is the first label material producer to bring a new wood-based polypropylene film material into the market. The UPM Raflatac Forest Film™ label material has been developed in collaboration with UPM Biofuels using UPM BioVerno naphtha, a 100 percent wood-based solution originating from sustainably managed forests. This innovative film will answer brand owners’ needs to replace traditional fossil-based virgin materials with renewable ones. It offers companies an efficient and impactful way to reach beyond their sustainability goals without compromising on product performance. “At UPM Raflatac, we support the circular economy by innovating circular labeling solutions, but that is not enough. We are aiming higher by making sure that the raw materials we use are as sustainable as possible. By replacing fossil-based raw materials with renewable ones we can ensure a truly sustainable packaging solution,” says Antti Jääskeläinen, Executive Vice President, UPM Raflatac.