Circular economy insight – a golf ball packaging that converts into an insect hotel – wins the New Wood project’s vote
A conscious golfer's eco-feat is to buy golf balls in packaging that has a new life as an insect hotel once the packaging has been used. This innovative idea and packaging solution has recently received the most public votes in the spring 2022 New Wood project competition. It is a concrete example of circular economy, where a product, after its primary use, has another function before it ends up in the recycling. The Finnish Golf Coat Ltd wanted to create a packaging solution for its best-selling product that supported biodiversity and promoted the circular economy. Golf Coat's brand is based on eco-friendliness and biodegradability of products, so the use of a reusable box was particularly suited to the company's values and mindset. "Our aim was to create a simple, smart and cost-effective structure that would be easy to assemble and fill with, for example, leaves, saw dust or dry grass after its primary use as a golf ball box. Metsä Board and its partners developed an insightful packaging that provides an artificial nesting structure and shelter for insects and pollinators," says Aki Kuivaniemi, CEO of Golf Coat Oy.