At the annual meeting of Two Sides’ Country Managers in London on November 5th 2018, representatives from Australia, Europe, New Zealand, North America, South America and South Africa determined to continue efforts to stop organizations from making misleading, anti-print and paper claims in their customer communications. Since its inception, Two Sides’ anti-greenwash campaign has investigated 921 organizations worldwide. Of these, over two-thirds were found to be using unsubstantiated claims regarding paper’s impact on the environment, usually in breach of local advertising regulations. After being challenged by Two Sides, a total of 335 organizations have now removed or changed their messaging. In a joint statement, Two Sides’ Country Managers stated: “We are thrilled to be able to report the latest global anti-greenwash results. The Anti-Greenwash campaign is such an important initiative because without Two Sides’ intervention there would be no other body holding these organizations to account. But despite the success of the campaign, as well as clear rules on unsubstantiated environmental claims, greenwash tactics are still commonplace. Everyday, new claims are brought to the attention of Two Sides, from some of the world’s largest companies telling tens-of-millions of their customers that paper is bad for the environment.” Click read more below for additional detail.
Ikea announced plans to install a fuel cell system at its location in Emeryville, California. Consistent with the retailer’s focus on emerging energy technologies, is the first Ikea in the world to convert biogas into electricity through a clean electro-chemical process. The fuel cell system will be installed, commissioned and activated by this summer, 2015.
Ikea contracted Bloom Energy, Sunnyvale, California, for the design, development and installation of the fuel system.
Slightly larger than the physical size of a commercial back-up generator, the 300-kW system will operate on biogas and produce approximately 2,497,651 kWh of electricity annually for the store, the equivalent of reducing 1,304 tons of carbon dioxide (CO2) – equal to the emissions of 249 cars or to providing electricity for 163 homes yearly. Combined with the solar energy system installed atop the store in 2011, these fuel cells will help generate more than a majority of the store’s energy onsite.