In Its 60th Year, Liberty Creative Solutions Focuses on Efficiencies (

Angela Hipelius, CEO of Liberty Creative Solutions, describes the company with a mix of history and mission. She shares that Liberty is starting its 60th year in business; and is second-generation, family-owned. It specializes in direct mail services, including the use of variable data to help its customers — which come from the education, healthcare, and nonprofit markets — achieve their goals.

While the company has not changed its general approach over the past few years, Hipelius says it is focused strongly on “refining some of the systems we use to grow.” This includes working on efficiencies throughout the company’s processes and utilizing customer input in the development of its systems. Most of Liberty’s growth, she indicates, comes from doing more for its main clients, and by “nurturing existing accounts and being a trusted supplier for them.” That approach will continue.

Hipelius says while the company has not acquired other businesses as a part of its revenue growth strategy, it has acquired technology. In 2019, it added a Canon ProStream 1000 inkjet web press to its technology mix, which now includes offset, toner-based digital printing, and high-speed production inkjet. Currently, she says the company is looking to install more printing and finishing capacity — something that complements the ProStream.
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