Tetra Pak unveils how Covid-19 has made consumers rethink the way they live, and fundamentally shift how they act in the latest Tetra Pak Index report. The pandemic has reinforced the value consumers place on human connections, taking into account both time spent with family at home, and with extended circles outside it. Shared food and beverage experiences play a key role in these relations. Fundamentally, the personal, economic and environmental fragility experienced during the global pandemic has created a shift from concern to active caretaking, and a desire to take action to keep ourselves, our food, our communities and the planet secure. Food safety and security4 are top priorities too, with the pandemic shining a spotlight on health and highlighting weak points in our food systems. Worries about the environment are very strong, with pollution and plastic litter in the ocean as the joint top worry (83%) and Global warming closely follows, cited by over three quarters (78%) of consumers across nine countries. This sits ahead of food waste (77%) and food accessibility (71%). Meanwhile, nearly half (49%) of the global population are now recognising the impact that everyday choices have on the environment.
The Curby Mailer is a tri-laminated mailer employing a patented production process that allows for the mailer to use a paper honeycomb structure, encapsulated between an inner and outer layer of paper, to form a padded mailer. It is curbside recyclable and can be easily disposed of with other recyclable materials.
“This unique production methodology delivers cushioning performance from edge-to-edge and seamto- seam, making the Curby Mailer the most effective form of sustainable replacement of bubble cushioning in the market,” states Zach Kissel, IPG VP of Global E-Fulfillment.
“At IPG, we continue to remain committed to the development and commercialization of more sustainable packaging solutions,” explained Jay Bolus, IPG VP of Sustainability. “Our new Curby Mailer is a great example of that commitment, and we are extremely proud to have just published our first EPD for this product which will effectively and transparently communicate its environmental footprint.” An EPD transparently reports objective, comparable and third-party verified data about products and services’ environmental performance from a lifecycle perspective.
The Curby Mailer is one of several solutions that complete the entire Curby® line of sustainable packaging products which includes water-activated tape (also known as gum tape), paper void fill solutions, and paper fragile wrapping solutions. “With e-commerce shipping volumes rapidly increasing and consumers becoming ever more aware of their environmental impact, Curby products promote a circular economy and help answer these e-commerce growth challenges,” explained Kissel.
In an ongoing effort to provide the market with sustainable packaging alternatives, IPG has also implemented the demanding standards held under the Cradle to Cradle Certified® Products Program. Cradle to Cradle Certification is a rigorous auditing process across five critical performance categories: material health, product circularity, clean air and climate protection, water and soil stewardship, and social fairness. In February of 2022, the Curby Mailer reached Cradle to Cradle Certified® Silver status. Curby Fragile Wrap, a paper-based honeycomb protective cushioning material, also received Cradle to Cradle Certified® Silver status in August of 2021. However, IPG’s first product to receive Cradle to Cradle Certification was Water-Activated Tape in February of 2020; it is Cradle to Cradle Certified® Bronze status.