It’s plenty hard for a battle-tested publisher to launch a print magazine these days. Nevertheless, a bold (or delusional) company that’s in a retail business will occasionally think, “Hey, we can do that!” — and so chooses, against great odds, to dive into the magazine fray. It seems crazy, counterintuitive, and financially irresponsible, right? But it does not foreclose the possibility that these outfits can actually put out interesting books. Cash and smart hiring can go a long way. As to why they’d want to get into something as last-century as ink-on-paper mags — well, one word: “Brooklyn.” Meaning there’s always a place and a time for throwbacks (craft beer and artisanal bread, anyone?), even if it turns out to be ephemeral. “Vintage” is what’s new right now, and that’s reflected in both of the magazines I address in this edition of “The Modern Magazinist.” Click Read More below for additional information.
After soaring 18.9% in the first half of 2021 over the comparable period in 2020, unit sales of print books retreated in the first half of 2022, dropping 6.6% from 2021 levels. According to NPD BookScan, total first-half print sales were 362.6 million, down from 386.6 million a year ago. All the major categories except adult fiction had declines, with the largest drop coming in the industry’s biggest category, adult nonfiction, where print sales fell 10.3%.
Sales at the midpoint of 2022 were still about 15% above the first six months of 2019, the last prepandemic year, which many in the industry are using as a benchmark, in light of the unexpectedly strong subsequent two years of the pandemic. The 6.6% decline is also an improvement over the first quarter, which saw an 8.9% drop in sales compared to last year’s first quarter.
more at: https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/89818-is-the-book-sales-boom-finally-over.html