Rolland President Philip Rundle speaks with Ivy Life & Style Media, whose niche publications and properties serve Virginia’s Charlottesville-Albemarle region and the nearby wine country.
Jennifer Bryerton, co-publisher of Ivy and editor-in-chief of its Wine & Country Life magazine, talks about publishing in a local market, contributing to a sustainable community, and creating a cookbook that will feed businesses, farmers and people in a time of need
Ivy Life & Style Media is a lively small busines
• Located in Ivy, Virginia, near Charlottesville, with a team of employees who create print and digital publications, provide media services, and run a boutique.
• Publisher of community-oriented magazines and books under three popular brands: CharlottesvilleFamily, Charlottesville Welcome Book and Wine & Country.
• Wine & Country Life, a 150-page magazine published twice a year, covers the lifestyle and culture in Virginia’s beautiful wine country.
• Ivy Life & Style Media is a Virginia certified SWAM (small women-owned and minority-owned) business as well as a Certified Virginia Green Travel Partner.
Has the coronavirus pandemic had a significant impact on your business?
Ivy Life & Style Media depends on small businesses, many in the hospitality industry, so lockdowns and the economic slowdown have had a big impact. Since the spring, we have rebuilt our websites, so something good emerged. And, we have gone digital with some titles, short-term, due to the pandemic. For example, CharlottesvilleFamily’s Bloom! magazine was distributed through grocery stores and schools, but with school closings, we had to go digital.
Do you have a sustainability checklist for the printers that print your publications?
With all suppliers, we look for good employers, for good community members, for businesses that are implementing sustainable practices. The printers we partner with, Lane Press and Panaprint, have sound environmental operations, including the use of soy-based inks, and high-quality standards. For some perspective on the circular economy, Panaprint alone ships about 12 tractor trailer loads of paper trimmings for recycling every week.
All our publications are printed on paper with recycled content. Wine & Country Life magazine’s text pages are printed on Rolland Enviro Satin® made with 100% post-consumer recycled fiber.
read more at source: https://www.rollandinc.com/newsroom/ivy-life-style-media-resilient-community-oriented-publisher/?utm_medium=email&utm_source=sharpspring&sslid=MzQwNbO0NDGxsDA2BQA&sseid=MzI0Nra0tDC1NAUA&jobid=550b4618-ec88-413b-a1c8-63e3c089e3d3