R.R. Donnelley & Sons Company announced a suite of 3D solutions to help manufacturers and retailers create rich user experiences and accelerate go-to-market speed. Designed to leverage the power of emerging technologies, such as 5G and spatial web for the Internet of Everything (IoE), RRD’s end-to-end 3D suite features modeling, animation, rendering, and interactive experiences, which enables simulations and digital prototyping that maximize the potential of augmented reality (AR) and mixed reality (MR). RRD’s 3D solutions enable benefits in multiple areas, such as: *Simulating the in-store shopping experience: 3D solutions can help bridge the gap between e-commerce and brick-and-mortar, especially when options are limited due to social distancing measures. RRD’s solution, coupled with our AR/VR capabilities, can help retailers create highly engaging and measurable immersive experiences. *Optimizing global supply chains: 3D can also help improve business processes and decrease time-to-market. For example, 3D renderings and digital prototyping can eliminate the need for product photography, which can result in major cost savings. These solutions can help product companies build “digital twins” of actual products to aid in planning go-to-market strategies. Simulated product and packaging testing can eliminate the need for large spending on physical prototypes. *Transforming e-learning: both product training and standard operating procedure training are readily transformed with RRD’s 3D suite. Immersive and interactive training improves output quality and contributes toward superior employee and customer experiences.
As a high-volume direct mail producer, Johnson & Quin, which was founded in 1876 (making it the oldest company among this group of innovators), made a profound switch to high-speed inkjet printing in 2019. That change — to three Screen color inkjet systems — reports VP and Principal Andrew Henkel, was precipitated by the fact the company’s clients had accepted color digital output and were happy with the results.
“It felt like a leap of faith,” says Bob Arkema, the company’s executive VP, “but it seemed like an inevitability. We could take advantage of being early inkjet adopters, or wait until we were forced to [invest]. It felt riskier not to do it.” To keep up with its three high-speed inkjet lines, Johnson & Quin has also been investing heavily, primarily in inserting systems.
“Johnson & Quin, is using continuous-feed inkjet mainly for mid-level-priced, good clients, such as cell phone providers, etc.,” points out Marco Boer, VP of IT Strategies. “They are using software to optimize postal discounts and delivery response to the most efficient levels possible, often pre-sorting at the print level to get the highest postage discounts.” The company’s 100% color inkjet approach makes them stand out in the direct mail space.
more at source: https://www.piworld.com/article/2021-innovator-year-johnson-quin-improves-direct-mail/