Kellogg’s to trial recyclable paper liners in cereal boxes (

Kellogg’s, in partnership with Tesco, have announced that it will trial paper liners within cereal boxes in a select number of stores from January 2022.

According to the company, the plastic inner liner in cereal boxes is not currently widely accepted in kerbside recycling. The new paper liner is reportedly recyclable and will make Kellogg’s entire cereal packaging paper-based, as the cereal’s outer card packaging is already fully recyclable.

The new packaging, developed by Kellogg’s packaging technologists, is apparently suitable for the process of filling and sealing bags inside of cereal boxes that takes place at the company’s factory, as well as for transporting the cereal to retailers.

Kellogg’s adds that it is important that the paper liner is able to keep the cereal fresh, to ensure the product’s 12-month shelf life.

The company says that the results of the pilot will determine how it adapts its packaging going forward. This could involve trying to transition to recyclable at kerbside plastic liners – which are already available in Ireland and Belgium – or rolling out fully paper-based packaging.

Chris Silcock, managing director at Kellogg UK and Ireland, comments: “We know people want to do more to help the planet and that’s why we are working hard towards meeting our commitment of all Kellogg’s packaging being reusable, recyclable or compostable by the end of 2025.
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