Key Currency Exchange Rates for Friday, 1/5/24

The Diplomat, a venerable outpost on the South Florida coast, has been refreshed and relaunched with the help of the Korn Design team. Principal Denise Korn says that her primary goal was to bring back the mystique and ethos of a bygone era, and reintroduce it as a vibrant hub and destination. Her solution is to a combination of “owning the beach” in the new name, The Diplomat Beach Resort, and reinjecting the entire property with a sense of “something new under the sun.”

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways from the event centered around the generational divide — different age demographics don’t just want different messages, they want different messaging platforms and different forms of communication altogether. The reality is that age does matter and using the wrong platform with the wrong demographic will ultimately hurt a publisher’s ability to effectively reach — and market to — those individuals.

American Dollar to Canadian Dollar = 0.734347; American Dollar to Chinese Yuan = 0.143749; American Dollar to Euro = 1.056270; American Dollar to Japanese Yen = 0.007373; American Dollar to Mexican Peso = 0.050635.