B2B Buyers and Sellers Need to Fix Their Relationship
There's something terribly wrong with the buyer-and-seller relationship in the B2B world. Sixty-five percent of B2B buyers rank salespeople as “average” or “poor”, according to a new study by Discover.org and sales linguist Steve W. Martin.
As the study's blog post notes, there's already a lot of distrust and skepticism associated with salespeople — in-depth RFPs and product demos are evidence of that. However, the study shows that the 35% of respondents who held “good” or “excellent” views were willing to take more risks, like adopt a new product or experiment with a new trend.