Key Currency Exchange Rates for Friday, 11/6/20

American Dollar to Canadian Dollar = 0.728913; American Dollar to Chinese Yuan = 0.138883; American Dollar to Euro = 1.086348; American Dollar to Japanese Yen = 0.006693; American Dollar to Mexican Peso = 0.058109.

National Average Price for Regular Unleaded Current: $3.609; Month Ago: $3.660; Year Ago: $3.561. National Average Price for Diesel Current: $3.897; Month Ago: $4.029; Year Ago: $3.988.

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these days and more media-agnostic ones. Marketers who were in the “print is dead” camp now seem intrigued with the ability of print to engage their most valuable prospects. But simply buying ad pages in general-interest magazines is not their idea of effective targeting.