Key Currency Exchange Rates for Friday, 2/2/24

American Dollar to Canadian Dollar = 0.758945; American Dollar to Chinese Yuan = 0.149219; American Dollar to Euro = 1.179670; American Dollar to Japanese Yen = 0.009440; American Dollar to Mexican Peso = 0.047040.

According to Liz Miller, SVP of marketing and programs for the CMO Council, customers have gotten so used to brands personalizing every step of their buyer journey that they now expect to receive that same level of personalization in the post-purchase, product ownership phase of their experience. "They're going to start expecting that same level of personalization and engagement you wooed them with to buy,” she says. “They're going to want that even more so because they're a customer.”

American Trucking Associations President and CEO Chris Spear told the House Transportation and Infrastructure Committee that automated vehicle technology holds great promise to enhance highway safety, boost economic productivity, and support trucking’s essential workforce. In order to harness this technology’s full potential, Spear emphasized that regulations must be consistent to avoid a patchwork of rules that treat highway users differently. “What’s needed first is a national framework that encourages development, testing and deployment of technology, in direct support of interstate commerce,” Spear said in a hearing before the panel’s Subcommittee on Highways and Transit. “Federal guidance should treat commercial and passenger vehicles equally and require automated vehicles to achieve an acceptable level of safety and performance, rather than requiring the use of specific technologies.”